Before using Instagram for marketing, you need to get in the flow of publishing awesome photos. I love the tools section part to measure Instagram campaigns. Welcome back to Instagram. Comment by Steve D'souza on Dec. 20, 2018 at 10:31 am. When all’s said and done, the numbers are the most important, what worked and what didn’t work in using Instagram before, will help you measure your Instagram campaigns as well as all of your other social media, . Then, like 3 of their photos. The great thing about Instagram is the social experience of sharing moments through visuals, but not all of them have to come from you! 08, 2018 at 3:40 pm. While other apps have font features, few go as in-depth as Font Candy. If you’re not on Instagram, your event brand will be left behind. But this doesn’t mean you’re at the end of your Instagram marketing campaign possibilities. Instagram’s photo mentioning is what makes contests work. What you want to do is find the top pictures under the #atxeats hashtag and follow those accounts. These tools measure Instagram performance, catalog. Great example of a … Over 2 million businesses connect with people on Instagram. OK so you got your apps. The shoutout tactic also works for influencers that are relevant to your event type. How to Promote Your Next Event With InstagramThe Official Instagram Marketing Strategy Guide: http://sueb.ly/YTSG18WANT MORE? The first thing you’ll want to do is create a new account. Along with this strategy, you can start using these targeted hashtags in your own photos. Click here to view my slideshare about contests and other social media tactics. of the shuttles to Instagram using the hashtag #thecutshuttle. While there’s a couple other hashtags, lets dive into this one as it’s a bit more targeted to our festival. From creating Instagram posts for travel bloggers to fashion stores, this bundle can handle all types of Instagram banners. To celebrate recently launching the Event Manager Blog Instagram account we decided to highlight some of the best accounts that event planners should be following. The following products are highly rated on Capterra’s site and have also been featured in prominent tech publications. 700 million people use Facebook events each month to market their events 1 . Let’s move to the most exciting part: growing your audience! Learn how in the video. But what drives people to post on Facebook, Twitter, or Instagram in the first place, and how can you use that knowledge to your advantage? Now this process is a bit manual but you can use a tool called Instagress to automate it. Bringing you closer to the people and things you love. But, in the first place, and how can you use that knowledge to your advantage. Since your event will be in competition with the millions of other photos on Instagram, it is important to put your best visual foot forward online. Instagram is a fantastic tool for spreading the word about your event. You don’t need to know Photoshop. This tool connects with 35+ social networks, including Instagram, coupled with a massive library of add-ons and plug-ins meant to make the most of your social media posting. Available for iPhone, Android, and Windows Phone. 5. Let’s say we’re planning a bacon festival in Austin, Texas. Creating an account for a large festival or conference makes sense. In order to successfully use Instagram for events, organizers must first learn to … What do you think about this ? for sharing and marketing your event to the Insta-world. To make headway, I recommend posting 1–2 times per day. Give Woobox permissions to post to your page. We’re obsessed with event marketing over at Ticketbud. Holding contests where your followers post photos or videos promoting your event is prime user-generated content for sharing and marketing your event to the Insta-world. Start by using the Follow, Like, Like, Like strategy created by Austen Allred. While you may already be marketing and plastering your event all over the usual social media platforms (Twitter, Facebook, etc. You’ll want the account to share an image and caption that you curate yourself. Now what do you post? Attendees were encouraged to upload  pictures of the shuttles to Instagram using the hashtag #thecutshuttle, and anyone who did so was automatically entered to win major prizes such as tickets to other fashion events. So, unless you already know the difference between X-Pro II and Valencia), this guide will help you get a grip on the world of Instagram and push your event to social media stardom! #2: Set Up an Event Geotag for Instagram. With one billion accounts active every month, and 80% of those accounts following businesses, there’s no denying that Instagram is a powerful medium to connect and engage with your audience.. Once you've done so, you'll go to a configuration page. Great tips! Let’s get rocking. This avoids pigeonholing yourself in building an audience from just one small event. One way to help attendees spread the word about your event on Instagram is to create a geotag for it. Displaying Instagram photos on-site stimulates guests to post their own photos to the wall. By incorporating the use of Instagram into your event planning, you can create excitement before, during, and after the big day. You can take professional looking photos and videos just using your phone. This avoids pigeonholing yourself in building an audience from just one small event. Check out our Privacy Policy. Instagram comes with plenty of image editing features such as cropping, vignette, sharpening, and filters, but what if you want a little more? A neat trick is to include a CTA that asks your followers to Double Tap. It makes sense to include a social media management tool geared specifically toward visual sharing. Here are a few tips for making the most of this free platform to boost your event marketing capabilities. I’m for rational planning of money and time. In this post, I’ll walk through the steps on how to use Instagram for marketing your event. The account will then get a stream of notifications from you following and liking their stuff. I’ll go over how to get started, what kind of content to create, and how to build your audience. You want to show off your event both through the copy and your images. A solid tactic is organizing contests where the winner gets a couple free tickets. Make everybody a part of your event by organizing a photo contest and display all photos on the Instagram wall. After you’ve come up with some ideas, the next question is how often should you post? According to CoSchedule, there are many factors that drive social media sharing. If your tickets are on sale, definitely link to your ticketing page. But thanks to a new partnership with Instagram, event organisers who use Eventbrite can now add a “Get Tickets” button to their business profile. Instagram and especially Facebook are always presenting new avenues by which advertisers can promote events that extend beyond the basic scope of creating an event page. in engagement for a tweet after using two hashtags, whereas Instagram engagement takes off with the use of many hashtags without a clearly defined saturation point. This makes it manageable and avoids being too spammy. A photo mention is when someone comments on your photo by mentioning a friend as seen below: When this happens, Instagram notifies the friend of the mention. The power of having an event hashtag is that attendees can tag their own photos with your hashtag. Follow them on Instagram to keep in touch with all of their latest productions. To use Instagram for marketing, you need to identify your event’s target audience. Instagram is an excellent tool to promote events before, during and after they take place. Buffer covers multiple social outlets, including Instagram, allowing you to schedule posts, measure analytics, and track conversions from your posts. When all’s said and done, the numbers are the most important indicator of what worked and what didn’t work in using Instagram before, during, and after your event. 8 Social Media Tactics to Ignite Ticket Sales, How to Get More Followers on Instagram: 10k Followers in 2 Weeks, 5 Ways to Use Social Media to Sell Event Tickets, Growing a Slack Bot from beta to $25k per month, 6 Important KPIs of Influencer Marketing That You Should Know, My Email Strategy: How I’ve Maintained a 60% Open Rate with My Email List, 6 Marketing Automation Strategies that Will Patch Your Entire Funnel in 2019, How to Conduct UX Research For Your Product, Driving a stake into Instagram myths and legends. Being a big Instagram fan I often use it at events and based on my experience, I would like to share with you why event planners should use it more actively and frequently. For those that don’t know, an instameet is This app is full of theme-based fonts and shapes that will make your event marketing photos even more compelling. For an event, I recommend researching influencers in your city. Pairing a well planned online marketing campaign during your registration season can help drive attendance to your organization’s events, courses or summer camp. An important note is that if you’re going to load up an image with hashtags, do so in the comments. Manage events, attendee registrations, their check-in, checkouts and more in Eventbrite. ), you may be overlooking the social app that embraces the power of pictures. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. 75,261 talking about this. marketing and plastering your event all over the usual social media platforms (, the social app that embraces the power of pictures. What makes ticket giveaway contests awesome is that you’re capturing buyer’s intent. This way your photo description won’t look spammy. The possibilities with a tool like this are endless. What worked for you? This way they can get exposure to your audience as well. Be smart about this. Here are a few tips on how you can leverage the platform for success as an event planner. Check out Capterra's list of the best Event Management software solutions. First, the Instagram help page is full of great info and very easy to navigate. Ask questions and get followers to tag their friends. Instagram is the perfect marketing channel for events. With Instagram's apps, you can easily create … Not only is it the second-most downloaded free app in the Apple app store, 1 billion people use Instagram every month, with 80% of users following at least one business.. That makes the platform a treasure trove of potential attendees looking to engage with your brand. The first thing you’ll want to do is create a new account. , I offer plenty of tips and guides for turning your events into major successes. Here’s a list that should give you some ideas. So for event planners on the go, PicLab makes it possible to quickly snap a pic and drop some text over it. Font Candy lets users overlay creative fonts onto images, something they’d typically have to do with a desktop app, such as Canva or Adobe Photoshop. This is really a delightful article that was interesting to read and smile The strategy on Instagram is really important and it is especially needed when you are keep your business or marketing account. You can choose from tons of different art styles, and Prisma will convert your photo into whichever style you select. Subscribe here. It even comes with its own picture collage feature for when one image just isn’t enough. Instagram is a fantastic platform for telling a story through images. and it would be foolish to pass up free publicity and marketing opportunities in a growing visual app market. At the very least, get them to mention your event in one of their photos. Browse featured articles and topics to learn more about what Instagram has to offer. Let’s take a look at the example below: BLINK Conference does a pretty solid job here. This is where your event either makes a great first impression or fades away from memory. So where do you start? Not only does MavSocial schedule out posts and record social analytics, but it also offers tools for image creation. Lovely article! Event Click – @ eventclick2017. You want to show … by adding several relevant hashtags to your event marketing posts. #atx is a pretty popular hashtag used by Austinites. I’ll head over to Instagram’s and search #atx under the tags column. As your photo mentions build up, your exposure increases. Not only does MavSocial schedule out posts and record social analytics, but it also offers tools for image creation. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers. Shiraz Events is an award winning international event agency. Think of it like a scrapbook – every photo and video adds an extra dimension, showing people what your event is all about. Their bio link goes to a Facebook community page which works fine. How do I engage with them? By building up a personality, audiences can better understand and connect with your event. We particularly like the pictures of the good looking guys serving champagne. Comment by Logan Davis on Jun. Try testing out these tactics and see what works best for you. In fact, the survey shows that 21% of all adults in the U.S. use Instagram, and that number is still growing. Use wisely! Now more than 700 million active users use the pic based mobile app Instagram every month. Be smart about this. However, depending on your site’s purpose, you might find that you need an Event Page. The profile also has some photos that make me want to explore the account. and anyone who did so was automatically entered to win major prizes such as tickets to other fashion events. 35 million people view a public event on Facebook every day 2 . 1. These will also be viewed by their followers on Instagram, generating mor exposure for your event. I know exactly what the conference is, when it happens, and how to find more info. The reason being that events are told best through pictures. Contests work especially well for marketing on Instagram. 10 Instagram Post Banners for DJ Event Find the latest Instagram news and updates on the official Instagram blog. The friend will then typically click on the photo to check it out. Since Instagram is used by about 136 million Millennials, it makes sense that sophisticated event planners are turning to this social media platform to engage valuable potential event attendees. Find contact emails for your target influencers and pitch them. These three apps were chosen based on their differentiation of features from the editing features offered on Instagram. This tool connects with 35+ social networks, including Instagram, coupled with a massive library of add-ons and plug-ins meant to make the most of your social media posting. Just take a look at your Instagram feed. Congrats! The software tools below will help you measure your Instagram campaigns as well as all of your other social media marketing efforts. Click on Connect to Instagram button. In this video I discuss Five ways your brand can utilize Instagram to promote your upcoming event.